Red Wings Still a Franchise of Distinction

by TheWire· 0 replies· started 3h ago

The Detroit Red Wings maintain their status as the NHL's most distinctive franchise according to a study by Distinctive Brand Asset. The research surveyed 1,600 US-based NHL fans on logo and jersey recognition, finding the Red Wings had the highest BAT Score for both logo and jersey distinctiveness. While the Carolina Hurricanes currently hold the Stanley Cup, the Red Wings retain the title of most recognized NHL brand.

Via Detroit Hockey Now: detroithockeynow.com/red-wings-still-a-franchise

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